Rotherham property windfall

The Rotherham Baby Boomer’s Windfall: Baby Boomers vs. Millennials (Part 2)

26th July 2017

Last week’s article really caused a stir. In it we looked at a young family member of mine who was arguing the case that millennials (those born after 1985) were suffering on the back of the older generation in Rotherham.

My family member argued that the older generation had seen the benefit of the cumulative value of Rotherham properties significantly increasing over the last 25/30 years (I calculated as £2.09bn since 1990). In addition many of the older generation (the baby boomers) had fantastic pensions, which meant the younger generation were priced out of the Rotherham housing market.

Make sure you read that article here!

No surprise!

My rebuttal was that should be no surprise though that the older members of our society hold considerably more of our country’s wealth than the younger generation. This wealth is accrued and saved across someone’s life, and reaches it’s peak about the time of retirement. If we are to comprehend differing wealth levels between generations we need to compare ‘apples with apples’. It is much more important to track the wealth held by different generations at the same age – for example, what was ‘real’ wealth of the 30-something couple in the 1960s compared to a 30-something couple say in the 1980s or 2010s?

Looking back over the last 120 years at various economic studies, this growth in wealth from one generation to the next (at the age range), only happened over a 30 year period of between 1960 and late 1980s.

Since the 1990s, wealth has not improved across the generations, in the same age range.

So could it be all about a generation that has saved?

The fact is, in the last 10 years, UK households have saved on average 7.5% to 8% of the household income into savings accounts. Compare this to an average of 6% to 7% in the late 1960s and 1970s.

The baby boomers haven’t been actively squirreling away their cash for the last 30 or 40 years in savings accounts to accumulate their wealth. Most of their gains have been passive, lucky bonuses gained on the back of things out of their control (unanticipated and massive property value rises or people living longer making final salary pensions more valuable) – it’s not their fault!

…and herein lies the issue! It is assumed that these Millennials aren’t buying property in the same numbers like the older generation did in the past (because most of their wealth has come from house price inflation). The millennials have often been described as ‘Generation Rent’, because they rent as opposed to buying property! We are told they simply can’t buy.

Home ownership is an affordable option

However, when Rotherham mortgage payments are measured against monthly income, home ownership is affordable by historic standards because mortgage rates are currently so low. As you can see, the ratio of average house price to average earnings in Rotherham hasn’t vastly changed over the last decade:

  • 2008 average house price to average earnings of a single person in Rotherham 5.42 to 1
  • 2017 average house price to average earnings of a single person in Rotherham 5.39 to 1

house price to earnings rotherham

(i.e. in 2008, the average house price in Rotherham was 5.42 times more than the average person’s salary in Rotherham and this has slightly dropped to 5.39 in 2017 – and all this off the property boom of the early 2010s)

95% first-time buyer mortgages

95% first-time buyer mortgages were reintroduced in 2010. The average interest rate charged for those 95% FTB mortgages has slowly dropped from around 5.5% in 2009 to the current 4% rate. Back in the 1980s/1990s mortgage interest rates were between 8% and 10%, and one time in the early 1990s, reached 15%!

The main difference between the two periods was the absolute borrowing relative to income is greater now than in the 1980s. They call this the ‘mortgage to joint household income ratio’. In the 1980s the mortgage was between 1.8x to 2x joint income; today it is 3.4x to 3.6x salary.

The simple fact is, in the majority of cases, it is still cheaper for a first-time buyer to buy a property with a 95% mortgage, than it is rent it. The barrier for these millennials has to be finding the 5% mortgage deposit.

43.2% of Rotherham millennials do own their own home

Millennials make up 17,194 households in our area (or 15.8% of all households). However, behind the doom and gloom, surprisingly, 43.2% did save up the 5% deposit and do in fact own their own home (that surprised you didn’t it!)

Nonetheless, the majority of millennials in the area do still rent from a landlord (5,692 households to be exact).

Yet, they have a choice.

Buckle down and do what their parents did and go without the nice things in life for a couple of years (i.e. the holidays, out on the town two times a week, the annual upgraded mobile phones, the £100 a month Satellite packages) and save for a 5% mortgage deposit… or live in a lovely rented house or apartment (because they are nowadays), without any maintenance bills and live a life with no intention of buying (secretly hoping their parents don’t spend all their inheritance so they can buy a property later in life). It’s much more similar to central Europe – renting doesn’t have a stigma anymore like it did in the 1960s/70s.

Neither decision is right or wrong – although it is still a choice. Until millennials decide to change their choices the country’s private rental sector will continue to grow for the next 30 years. The result? Happy tenants and happy landlords.


I hope you’ve enjoyed my insight into the Rotherham property market = feel free to follow me on Twitter or Facebook for all the latest property news in Rotherham, South Yorkshire and across the UK.